Study SEO in 10 Min : Know the Basics of SEO

Basics of SEO

What is On Page SEO

Everything you do with our blog belongs to on page search engine optimization or OnPage SEO.  blog design and many other on-site aspects can influence to on page SEO of blog.

In fact, On page optimization is the best way to improve traffic to our blog. If you don’t have a well-established blog with quality content that people want to use, how can you increase the traffic of our blog or increase your revenue?

• Use SEO Friendly URLs.

Google has started that the first 2 to 5 words in a URL are givesn more weight. So make your URLs short and sweet.
Avoid unfriendly URLs like :- lipluck.com/m-141 Or Long type URLs :- lipluck.com/14/8/1/mat-SEO/on-page-is-very-awesome-its-the-best.
Example :

• URL structure should be short and descriptive to help categorize your website.

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. You can do this by keeping URLs short this is also benefical for UX, aligning to the page's topic and keyword, and ensuring that URLs help you to categorize your site pages.

• Start Title With Keyword

Your title tag is the most important factor on your On page SEO. The days of keyword "stuffing" are over, but you still need to keep your site pages optimized around one central idea and keyword. Keywords should appear in important on-Page Title, Heading, Image ALT Text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines.

• Heading Tags

Heading tags should clearly tell the reader and search engines about the page's topic. A search engine is able to identify the heading when it is tagged by bracketing text in

within the pages HTML, this is coded in the background. Heading tag help tell a search engine the level of importance of the content by also using

&

tags. You can check your sites current heading tags by viewing in HTML view.

Is On Page SEO more important than Off Page SEO

On-Page SEO is the process of optimizing each and every web pages of your sites in order to ranking higher in the Serach Engine Results Pages (SERPS). The ultimate goal with with on page SEO, is to tell speak the search language and help crawlers understand the meaning and context of your pages.
To achieve maximum exposure in the search engines and keep your users happy you need both off-page SEO an on page SEO.
On Page SEO is about the user as well, never forget that your primary goal is to keep your users happy. If you are running a websites for a small business and you need to get local customers searching for various terms on Google then on page SEO then on page SEO is all you might need to do.
Off Page SEO may bring traffic to the website but if it is not setup correctly or if it is not user friendly, the results will be very disappointing. In order to start thinking how you promote your website you need to ensure that it is optimizer and in good condition. So, the first step is to work with on site SEO and then go off site.

On Page SEO Techniques for better Rankings

There are various other tips related to SEO. We have not categorized them into any special category and hence putting these in miscellaneous category. Go through these tips one by one.
To Do List :- 
There are various other tips which can help you to optimize your website for many search engines.

• Create logo of pages and each page should however contain a minimum of about 200 visible words of text to maximize relevance with Google.
• Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you dont have than 2 parameters in the URL.
• Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer etc.. privacy policy pages on mandatory basis.
• Create a homepage link to each and every webpage and provide easy navigation through all the pages.
• Check your complete site for broken links. Broken lines will reduce your other pages rank as well.

To Don't List :- 

• Don't keep hidden text on your webpages.
• Don't create alternate image spamming by putting wrong keywords.
• Don't use metatags stuffing.
• Don't use frames and flash on your site.
• Don't exchange your links with black listed sites.
• Don't nest your pages.
• Don't bloat your pages with code.
• Don't create too many dynamic pages. Try to convert them into static pages.
• Don't use sub- directory depth more than 1-2.
• Don't try to fool your site vistors by using misspelled keyword.
• Don't send spam emails to thousands of email IDs.
• Don't use too much graphic on your site.